SABC Sport was founded. Should an attractive offer be made that meets the chairman’s asking price and is approved by the Premier Soccer League after due diligence, the Dube Birds may not play in the 2024–2025 season with the same ownership.
This may not come as a surprise to some considering how much Mogashoa, a businessman, has had to sacrifice financially to support the club.
Due to the challenges of operating a premier league team without big sponsorship, the South African Players’ Union [SAFPU], who asserted that Swallows players were not paid for the previous season, has taken issue with the owner.
Additionally, as the national broadcaster has already documented, there were two instances in which attempts to confirm financial aid from Telkom and Gold Rush were thwarted by legalities when they were nearing completion.
With these sponsors on board, it is understood that Mogashoa would not be considering a sale considering how hard he fought behind the scenes to save The Dube Birds following their 2015 relegation from the elite tier.
The public broadcaster has also learned that there are interested companies that are eager to buy the Swallows status, but they cannot be named at this time because doing so could jeopardize any unofficially approved deals.
A DStv Premiership franchise is apparently valued at about R40 million, which is also the price at which the last three elite teams to be sold—Hills Park, Bloemfontein Celtic, and Bidvest Wits—saw their sales.
When asked about the potential sale of the team, Swallows chairman Mogashoa remained silent.
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